WORKS
ABOUT
EOTP WAS BORNE OUT OF REALIZATIONS
…that the advertising
industry is full of short-term relationships. There’s not
much “malasakit” felt from
both agency and client
for each other.
…that smaller brands
get little attention,
but bigger brands
don’t necessarily get
the best kind of service.
…that brands are forced to create compartmentalized advertising for their ATL,
digital, activation and other campaign components.
…that there are big
differences between the objectives of agencies and brands. Agencies are mostly focused on their own profits, while clients keep their eyes
on keeping expenses down.
So what if there’s an ad agency...
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whose main objective is to help partner brands achieve their goals?
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who is part of an alliance which can seamlessly integrate numerous services right from the start of the planning stage?
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who values long-term relationships?
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who believes that when it helps each and everyone of its clients, it also gets to help itself and its people?
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who will help brands connect instead of just advertise?
Eyes On The Prize: a palpable connection between your brand and target market through relatable communications that work on both intellectual and emotional levels.
Creative Ideas Development (ATL, Digital, BTL)
+ Branding
+ ATL Media Planning and Buying
+ Brand Servicing
EOTP HAS 6 DECADES OF COMBINED INDUSTRY EXPERIENCE AND LEADERSHIP.
Jake Tesoro
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30 years in the industry.
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Worked in Ace Saatchi & Saatchi, J. Walter Thompson, TBWA SMP, Lowe Shanghai, and FCB Manila.
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Philippine Creative Guild Hall Of Famer.
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Experienced in numerous categories and brands: FMCG (P&G, Johnson’ Baby, Nivea, Cobra Energy Drink), HOUSEHOLD (Boysen Paints), BANKING (UnionBank, Metrobank), QSR (KFC, Mister Donut, Popeyes), LEISURE AND ENTERTAINMENT (Ayala Malls, SM, Resorts World), AUTOMOTIVE (Nissan, GWM), among others.
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Pilot wannabe, joke lover, football fan.
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Believes that nothing great comes easy.
Pico Roberto
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31 years in the industry.
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Comprehensive experience in media planning and buying, strategic planning and new business development.
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With 3 decades of cross-category know-how in Pharma, QSR, FMCG, Retail, Automotive, Banking & Financial Institutions, Petroleum, Ecomm, Political Clients, ++.
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The Agency Lucky Charm:
Adformatix became the biggest local agency.
Mediacom became the biggest media agency.
Mediacom won Media Agency of the Year six times within 10 years.